For MSP Owners The Lead Engine Series Field Kit · Free

Turn 200 cold names into booked discovery calls in 14 days.

The exact outbound play MSP owners run to fill their calendar. Copy, paste, deploy.

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Stalled Idling Running Dialed in
14 Day cadence
7 Touches
9 Templates
Where Chris speaks & gets featured
KaseyaConnect
MSPDay
AI ProfitCon
CharlotteLive
Inc. 5000×2
Inc. 5000Honoree
10×Bestseller
Proof it works

What a full calendar of discovery calls turns into.

VITAL Integrators went from $22K to $105K MRR in six months once new conversations started showing up on a schedule. The booked calls come first. This kit is the play that books them.

Paul Mancuso, CEO & Founder, VITAL Integrators · $22K → $105K MRR in 6 months

Three steps

Three steps to a calendar that fills itself.

Get the kit. Build your list of 200. Run the 14-day cadence exactly as written. The timing is the engine.

  1. STEP 01

    Get the kit

    Drop your email. The field kit ships to your inbox in under 5 minutes. Free, all 9 templates inside.

  2. STEP 02

    Build your 200

    Run the four-screen targeting filter. You end up with 200 prospects who can pay and have a reason to act now.

  3. STEP 03

    Run the cadence

    Fire 7 touches over 14 days in the right order. Work the list, not your mood. The booked calls live in the follow-ups.

Five parts. One play.

A complete outbound engine built on one soft offer: a free 15-minute second-opinion review, no pitch. The list, the sequences, the cadence, and what to say the moment they reply.

01
The Targeting Filter
Point the engine at the right 200 companies. The four screens that put only owners who can pay and have a reason to act now on your list.
02
The Cold Email Sequence
Four short emails, written and ready. The relevant opener, the proof, the second opinion, and the breakup that books more calls than any of them.
03
The LinkedIn Sequence
Four touches that run alongside the email, so a cold name knows your face before you ever ask for the 15 minutes.
04
The 14-Day Cadence
The exact order and timing. Email and LinkedIn firing in sequence, not all at once. The part everyone skips, and the part that books the call.
05
When They Reply
Speed-to-lead rules and the four replies that turn a maybe into a slot on your calendar. Every message has one job: book the 15 minutes.

What changes the day you stop improvising your outreach.

Without the kit

  • 01You send one email, hear nothing, and quit right before the touch that would have booked the call.
  • 02Outreach happens when you remember. Most weeks, you don't.
  • 03Every message starts from a blank page, so most of them never go out.
  • 04Your email lands on a cold name who has no idea who you are.
  • 05A reply comes in and sits for hours while the lead goes cold.
  • 06You have no list to work, so a slow week stays a slow week.

With the kit

  • 01Seven touches over 14 days, so the follow-ups that book calls actually get sent.
  • 02A day-by-day cadence on rails. You work the list, not your mood.
  • 03Nine templates, written and ready. Replace the brackets and send.
  • 04LinkedIn warms the name before the email ever asks for 15 minutes.
  • 05Speed-to-lead replies that move an interested owner onto your calendar in minutes.
  • 06A repeatable list of 200, so the engine never idles.
Chris Wiser, founder of 7 Figure MSP
Who built the kit

I'm Chris Wiser.

Built an MSP. Sold the MSP. Built 7 Figure MSP so other owners stopped waiting on referrals and started booking discovery calls on a schedule. This outbound play is the same one I coach inside Elite, compressed into a free field kit you can run on Monday.

  • 01Built and sold an MSP to 7 figures.
  • 02Founder, 7 Figure MSP.
  • 03Coached 500+ MSP owners on filling their pipeline.
  • 04Speaks at Kaseya Connect, MSP Day, AI Profit Con, Charlotte Live.
Inc. 5000 honoree, two years running
10×
Bestselling author, business operations
500+
MSP owners coached through the system

MSP owners running the 7 Figure MSP system, on the record.

Verified · 7figuremsp.com
"

Moved from $175 to $280 per seat. Renegotiated my entire book. Not one client left.

$4,000 new MRR · 4 months
Joe Vitti, CEO, Impetra Technology Solutions
Verified · 7figuremsp.com
"

Added $6,700 in new MRR in my first 30 days. The system works exactly like Chris says it does.

+$6,700 MRR · 30 days
Bill Bunnell, Owner, Network Builders, Modesto CA
Verified · 7figuremsp.com
"

Hit $8,000 MRR in 3 months starting from scratch. I didn't think that was possible.

$8,000 MRR · 3 months
Bart Barcewicz, Founder, BSuite Cyber Security, Chicago IL
Before you download

Eight questions Chris hears every time.

01Is this really free?
Yes. Free means free. Drop your email and the whole kit is yours, every sequence and all 9 templates.
02What format is the kit?
A field kit PDF, about a 10-minute read. Built to deploy, not skim. The 9 templates are written so you can copy them straight into your inbox and LinkedIn.
03I already do some outreach. Is this for me?
Yes, especially if it's inconsistent. The kit gives you the exact cadence so the follow-ups that book calls actually get sent, instead of dying after one email.
04Do I need special software to run it?
No. You can run the entire 14-day play from your inbox and a LinkedIn account. When you want it run for you on autopilot, Leads Mastery Pro handles the whole engine.
05How many prospects do I need?
The play is built around a list of 200. Enough to run one full cycle and learn exactly what lands in your market.
06How fast will I book calls?
Owners who work the list start seeing replies inside the first cycle. The breakup email on day 14 books more calls than any other touch in the sequence.
07Will I get spam?
No. One delivery email plus the occasional note from Chris. Unsubscribe in one click.
08Who is this for?
Owners of established MSPs who want a predictable way to book discovery calls instead of waiting on referrals and luck.
The play, ready to run

Your next 200 prospects are sitting there. Go book the calls.

The kit is free. The templates are written. The only cost is another month of waiting for the phone to ring.

Field Kit PDF Free Instant access
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